How to Use Instagram for Business (Without Burning Out)

My recommendation for how to use Instagram for business is to set up a clear business profile, publish three or four useful posts a week, and give interested people one easy next step toward your offer. For a small business owner, that creates a manageable starting point with room to learn from customer questions. My…

One Creator. Two Platforms. How YouTube and TikTok work together

One Creator, Two Platforms: How YouTube and TikTok Work Together

I’ve been creating on YouTube since 2015, and my recommendation is to build around a workload you can repeat. I post on both YouTube and TikTok myself, so this is the same approach I use on my own channels. For beginners, a clear filming plan leaves room to learn without spending every evening editing. I…